Deco is a buy-now, pay-later solution for young fashion shoppers. I led design end-to-end — from brand identity and marketing art direction to the user app and its payment flows.
Using semi-stills and subtle movement, we built scenes that demonstrate how a single click leads to instant ownership. The youthful colour palette and styling reflect a confident, fashion-driven audience.
Each brand value — ease, flexibility, speed — is expressed as a minimal animated icon. Arc and dot forms, designed to run on the marketing site.
By mapping all entry points and user states, I identified a key constraint: the "happy flow" never requires the app at all. Users only arrive when something has gone wrong.
Optimise for the failure state, not the ideal one. The main view became a single-order focus — nothing else.
Users arrive under time pressure — often from an email link, with a single goal: pay for their order. The app optimises for someone who will likely never return.
